REconnecting through art and nature.

A Common Language



Nature has always run through our work. Outdoor festivals on riverbanks and in woodlands, art in public squares, and — back in 2012 — joining the Chelsea Fringe steering committee as it launched. The Fringe was a deliberately scrappy alternative to the Chelsea Flower Show: pop-up gardens on power station forecourts, guerrilla planting, evenings among the bees at Lambeth Palace, a floating park on the Grand Union Canal. The point wasn't to compete with the RHS. It was to gather people around the wilder, more curious horticulture happening across London — and to let plants do what they so often quietly do: bring strangers into conversation with each other.


Nearly fifteen years on, that instinct still shapes a lot of what we do. Not because we set out to be a "green" agency, but because the projects we love most almost always lead us back to the same territory: the seam between nature and culture, and what becomes possible when the two are allowed to talk to each other.


This month, that thread is everywhere. Chelsea in Bloom (18–24 May) turns 21 with its 'Out of this World' theme. More than 145 Chelsea businesses transforming their frontages with floral dragons, UFOs and constellations across Sloane Square, the King's Road and Pavilion Road. Free, ambitious, joyful — and now a fixture of the season. Like the best festivals, it works because nobody needs a translation. Flowers speak.

Across the Channel, where we spend much of our year, the Villes et Villages Fleuris programme has been doing similar work, more quietly, since 1959. Nearly 4,700 French communes carry the label, awarded for their commitment to plant life, biodiversity and the quality of shared space. Over the decades the criteria have shifted — away from showy bedding, toward perennial planting, native species, ecological care, and community involvement. Communities, in other words, learning to garden with nature rather than against it.


That shift feels important. It's a small example of something bigger happening across the work we follow: a move away from the idea that nature is something to be controlled, and toward the idea that it's a collaborator. Nature, of course, always finds a way — a crack in the pavement, a self-seeded rose, a fox curled up in a city garden, a river quietly insisting on its old course. It's probably the most creative force we have. The question increasingly isn't how we hold it back, but how we embrace it, work alongside it, and let some of its creativity into our own.


We see this in the work of creatives too. Proposition Studios brings creatives, scientists and ecologists into conversation around the human as part of ecology — their recent exhibition After Nature a lovely example of work made with place rather than just about it.


The Wilderness Art Collective gathers painters, sculptors, filmmakers, designers and writers around our relationship with landscape and what creative work can do to help us care; their shows — Landlines, Wilderness for the Mind, Waterlines — have a way of slowing audiences down and asking them to notice. And in Devon, the Sharpham Trust is rewilding 550 acres on the banks of the River Dart alongside an arts and retreats programme — getting out of the way, beautifully, and letting the land remember itself.


What ties all of this together, for us, is a refusal to treat nature as backdrop — and an openness to what happens when we stop fighting it. Whether it's a Chelsea shopfront, a labelled French village, an exhibition in a rewilded gallery, a coastline drawn in ink, or an estuary near the South Hams, the most interesting work right now is happening where nature and culture sit alongside each other, doing their work together. Both, in their own way, are universal languages. Both have a remarkable capacity to bring strangers together — into the same street, the same conversation.


It's a conversation we love being part of. So if you can this month: go and see something growing. Walk a Chelsea in Bloom route. Notice a Ville Fleurie sign at the edge of a village. Sit by an oak tree for ten quiet minutes.


The reconnection — to nature, to each other, to where we live — is small, repeatable, and surprisingly powerful.

by Lucy Bawden 28 August 2026
August has that quality of the year holding its breath... Diaries thin out, inboxes slow, and even London, usually so relentless, has felt noticeably quieter this month. For a lot of us, August is when we swap the working city for somewhere slower. The countryside, the coast, a rented house in the middle of nowhere. The French have a phrase for it, la fermeture annuelle, which appears every August on the shuttered fronts of bakeries and butchers from Paris to Marseille. A whole society agreeing, more or less at the same time, to stop. Nobody thinks it strange. Nobody starves. The bakery reopens in September and everybody carries on. I've noticed recently how a break, often an enforced one, tends to turn out to be the best way forward. A project timeline that extends, a friend on gardening leave, a decision-maker unreachable for two weeks. Not dramatic full stops, and not doing-nothing time either, just the quieter workaday version of pause: the deliberate, small, well-placed kind that lets everything around it work better. I met a lawyer once who told me his real job was problem-solving, and that to do it properly he needed serious research time, which was really, he admitted, staring-out-of-the-window time. Billed at £400 an hour and quietly the most valuable thing he did all day. He is probably one of the better lawyers I've met... There's a version of this that runs through cultural strategy and the built environment: the strategic pause, the moment between phases where a client stops, looks around, and asks what did we actually learn from that? Placemakers and public artists have their own word for it, dwell time, the measure of whether a space actually invites people to stop, sit and linger. Fred Kent and the Project for Public Spaces school built the modern practice around it. A new generation of AI companions like Dwel are now measuring it in real time. Different words, same idea. A place that earns dwell time is a place that's working. Artists know all this more than most as a creative practice depends on breathing room, the empty hours and the walking that eventually becomes an idea. It's why most artists have some form of sketchbook, and why the best of them fill it with studies, notes and half-thoughts long before they touch a canvas. The sketchbook is the pause, the working-through, the aligning of thought before action. And it's occurred to us lately that play and pause, which we tend to talk about as opposites, are really the same thing wearing different clothes. Play is often a form of rest. Pause, done properly, is the moment the mind wanders and, in the wandering, starts to play. August is when much of our own pause work happens. Reviewing projects, catching up with associates, shaping the strategic and fundraising priorities that will carry the year through. If you're planning a cultural strategy, public art commission or placemaking programme for the last quarter or for 2027, or if you're at a project pause point and wondering how to make the most of it, we'd love to hear from you.  Pause isn't a break from the work. Very often, it's where the work actually starts.
29 July 2026
Play as method, play as place... Play has been the word we keep coming back to over the last few months. It's surfaced in projects, in conversations with clients, in strategic notes and in end-of-day debriefs — a small, deceptively simple word doing a surprising amount of work. Part of why it keeps working so hard is that it means something different to everyone. For one person, play is a football game win. For another, it's a quiet hour with a book, a festival crowd, a pop-up exhibition in a public square, a five-year-old and a stick. It stretches across ages, disciplines and moods. Not just play in the obvious sense — the infrastructure of it, in playgrounds, sports courts, concert halls and public realm. And not only play in culture — the festivals, gigs, community moments and shared experiences that give places their identity. But also play as a method — the space and time to experiment, make mistakes, try things without needing to know where they'll land. And, quietly underneath all of it, play as a way of exploring and discovering — new ideas, new places, new relationships. Getting to know a city we've never visited. Getting to know a person we've just met. Trying an approach at work we haven't tried before. Exploring, making, testing, imagining, discovering. Ingrained human needs, all of them. And all of them, in the end, come back to that one simple word. There's a growing body of thinking that treats play as serious infrastructure. Arup's Urban Play Framework, produced with the LEGO Foundation and the Royal Town Planning Institute, argues that play should be considered alongside transport, energy and housing as something cities plan for, not around. The playable cities movement — public art, interactive interventions, temporary experiments — has been quietly reshaping how councils and developers think about the public realm; think Playful Anywhere's roving Playbox in Leeds, or the interactive commissions of the Playable City network in Bristol. And in cultural strategy, the phrase we hear most often now is test and iterate: try a pop-up before committing to a permanent programme, prototype a space before building it out. That's play too. Just in corporate speak:)  We see it particularly in our own work. The best cultural strategies we've been part of have all had a playful stage — early conversations where nothing is fixed, where a client is willing to sit with several possible futures before choosing one. The best public art commissions carry that instinct all the way through delivery: room for the artist to respond to the site, room for the audience to bring their own reading. Places don't work unless people can play in them. Places don't feel alive unless something is being tried. This month — with Wimbledon just ending, festival season everywhere, and the year at its most sociable — play feels particularly present. A tennis rally is play. A festival crowd is play. A board game after dinner is play. Travelling somewhere new is play. Each is a version of the same underlying instinct: to experiment, to move, to see what happens when we do something together. Work hard. Play harder. But maybe, mostly, remember that the two aren't as separate as we think!
25 June 2026
The original universal language...
27 April 2026
...Of ourselves, each other and the world around us.
by Lucy Bawden 18 March 2026
Designing for Culture, Nature and Wellbeing.
by Lucy Bawden 10 February 2026
Structure often carries a reputation for being restrictive —
by Lucy Bawden 21 January 2026
At the start of the year, there is often an expectation to reset —
by Lucy Bawden 19 December 2025
As the year draws to a close, attention often turns to what has been achieved.